Tips for Getting
the best Images in
Jewelry Photography
Are you planning a jewelry store website or a mobile app dedicated to jewelry? If yes, then, in that case, you need to pay due attention to the photography of the jewelry. It is because it will significantly impact the sales as the quality of the pictures reflected will prompt the buying decision of the users. As a jewelry business owner, you would like to focus on the visual beauty of the jewelry to attract the attention of prospective customers. Hence the importance of Jewelry Photography. Read on to know valuable tips on enhancing the jewelry’s image quality and making the jewelry sparkle as they do in reality.
The simplest way is to use a white background and photograph the jewelry on it. With the right amount of natural light, you can ensure the photo would turn out to be good. Professional photographers consider different factors – lighting, an angle that will enhance the aesthetic appeal of the jewelry on the website/ mobile app. The right tools empower to take the best photos and get the best shots that immediately attract the users’ attention. The right photography environment plays a crucial role in making the pictures turn out to be highly attractive.
Soft Natural Light
Fancy lighting is not a mandatory requirement as a source of soft natural light will be sufficient. Get natural light, and a closer shot will make the photo visually softer. It is easy on the eyes, and the picture turns out to be attractive. Long shots will make the edges appear distinct, and the image will be much sharper. Please, note that the quality of the photograph depends on your choice, whether you want a soft image or a sharp image. It’s essential to be consistent in the photography throughout the website or the mobile app to bring uniformity in the visual appeal.
Smartphones
An important tool is your smartphone. It is essential to have a smartphone with a high-quality camera- a 12-megapixel camera would be a great choice to capture alluring images of the jewelry. The better the quality of the camera, the more mesmerizing the pictures will be. Invest in a good quality tripod to help you capture stable shots and maintain the same distance during the photography process.
A White Background Best Images in Jewelry Photography
A white background is a must to improve the quality of the image, and it will enhance the color of the jewelry pieces by creating a sharp contrast, and the product image will be clear and crisp. The users’ focus will be on the product, and they will not be distracted by a colorful background.
Lifestyle Imagery
Lifestyle imagery is the best way to increase the popularity of jewelry. Hiring models and showcasing the jewelry on them gives the users and prospective buyers a clear vision of how the jewelry will look on them, and they can make the buying decision faster.
Capture Images from Different Angles
Users visiting your website or mobile app would like to view the product from different angles, enabling them to view the jewelry from all facets. With high-resolution images and zoom facility viewing of all the angles, they can view the mages in detail and make a buying decision faster.
Use Apps to get the Perfect Jewelry Images
Several apps are available for both Android ad OS that helps users capture professional-like images. Create multi-angled photos in high quality that your prospective buyers will fall in love with the jewelry immediately. Apart from getting studio-like photos, you can also record videos and showcase the exquisiteness of your jewelry to the users.
Professional Assistance
Taking the help of a local photographer or a professional is a great idea. Get the best shots, professionally captured images that reflect the beauty of your jewelry and instantly attract the attention of prospective buyers. With the latest equipment, they capture detailed pictures which highlight all the minute details giving users a great idea of the beauty of the jewelry. Get professionals to ensure that each jewelry photograph is stunning and looks great on the digital product on which you are showcasing the jewelry.
Vendor imagery
Suppose you are interested and are acquainted with the essential elements of photography and know how to capture professional-looking images. In that case, you can be assured of the quality of the photos. However, if you need help in photography- you might not be sure of the angles or don’t know how to capture the best shots, it would be best to rely on vendor imagery. Vendor imagery will help you save time and use it instantly on the website for the particular brands you deal in.
Next Step after Taking Beautiful Jewelry Photos
You can rely on Jewelry Marketing and Website Development Companies to offer you website design and development services. Reach out to many users with breathtaking jewelry photos with websites dedicated to jewelry promotion and marketing.
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Author
Pathik Shah
CISA, FCA, CS, DISA (ICAI), FAFP (ICAI)
Pathik is a Chartered Accountant with more than 22 years of experience in jewellery industry. Be it accounting, auditing, compliance, business process reengineering, software development, or digital marketing, he possesses all-encompassing diversified expertise.
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