How To Use Local Content
Effectively For Jewellery Stores?
How To Use Local Content Effectively For Jewellery Stores?
Content Marketing is one of the most effective ways to reach out to the target audience. With unique, informative, and engaging content, inform, educate and persuade your customers to make an informed buying decision. Jewellery stores can effectively use local content to promote their online business. Let’s talk about the importance of local content and how it can help the jewellery business connect with the target audience better and maximise sales. Making local content a part of the content marketing strategy will help your online store connect with your target audience.
So, what does the local content include?
- Blog Posts
- Articles
- Infographics
- Videos
- Guides
- Location-specific content
Most jewellery stores operate in particular areas and locations; therefore, it’s advisable to create local content and include it into the content marketing strategy. It will prove beneficial for the jewellery business. It is an effective marketing strategy that will help tap the regional audience, create brand awareness and increase sales. A well-researched marketing strategy will help you get a higher ranking in the search engine page results, and your business can enjoy more visibility helping your prospective customers find you.
But here’s a word of caution, you need to create content with a laser-targeted approach and research well before making the content calendar.
The traffic generated will depend on the quality of the content created and published. It is advisable that instead of focusing on the quantity and posting average content, businesses should prioritise high-quality content as per the publishing schedule to maximise customer reach.
Let’s understand how jewellery stores can effectively use local content to boost the ranking of the jewellery store.
Building Authority For Your Jewellery Website
Backlinks refer to the links on the websites that link to your website. They are a crucial element in Search Engine Optimisation that helps to drive more organic traffic to your website. Backlinks from popular pages make your business trustworthy, and Google considers relevant backlinks more valuable. But it has also been observed that sites with zero page-specific links also are ranking higher in organic searches. But this happens because of referring domains.
A referring domain is also known as a linking domain from which the backlinks are coming. It is a website that links out to another website whose profile you have analysed. It is noteworthy that the number of inbound links to your domain from locally relevant domains leads to higher ranking, these links coming from third-party websites that direct users to your will help Google understand that the particular web page to which the links are available is valuable and will help you get a high ranking. So, creating local content that attracts links will help to build authority for your website. Moreover, it will also help to get a higher ranking for other keywords also.
Inbound Links
Do you know why the homepage of your online jewellery store is important? It has the maximum number of inbound links and makes it a potent source that will help get a high ranking. With more hyperlinks to your website, the more authoritative and trustworthy your site becomes, which helps to get a higher ranking. It is because Google will consider the inbound links in ascertaining your site’s ranking. Interlinking from local content to the landing pages will help pass link equity to them and help get a higher ranking. Link equity considers the fact that specific links pass value and authority from one web page to another. It depends on several factors such as relevance, the authority of the linking site, HTTP status, etc., that help Google decides the page ranking.
Email Opt-Ins- An Effective way to connect with the customers
It will help if you get the email address of the visitors on your website as you can consider them as high-quality leads. Creating an eBook on the offers will help attract potential leads, and a lead magnet will act as a great tool to persuade the customers to make a purchase. The local content can include a pop-up section that informs that a free guide is available related to your product. For instance, you can offer a free guide to buying jewellery for weddings, or you can provide information on how to choose a solitaire for engagement. Providing email addresses for accessing free guides will let you offer them updates about your offers via email. With List building, you have the potential leads that you can nurture and increase your sales.
You can send more information via email and make the recipients aware of the latest offers with the email addresses available. Using Google Ads is a great idea to target people and prompt them to make a buying decision.
Do you need assistance with content creation and marketing?
With the above discussion, you know the several benefits of the local content used in content marketing strategy. It will get your website a better ranking and drive more website traffic.
But if you are looking for help with local content creation and marketing, you can get in touch with us. We’ll help you connect with the best digital marketing experts who will create an appropriate content marketing strategy that will focus on local content.
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Author
Pathik Shah
CISA, FCA, CS, DISA (ICAI), FAFP (ICAI)
Pathik is a Chartered Accountant with more than 22 years of experience in jewellery industry. Be it accounting, auditing, compliance, business process reengineering, software development, or digital marketing, he possesses all-encompassing diversified expertise.
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