Helpful Digital Marketing Tips to Connect with More Bridal Customers
Bridal Customers are a significant part of your customer base, and their requirements will probably begin with an engagement ring, wedding band, and other jewellery. But it’s up to you to engage them to make them loyal customers. In this blog, we’ll let you know how you can reach out to more bridal customers and maximise your profitability.
Digital Marketing Tips to Reach out to many Bridal Customers
SEO
SEO is a popular concept in today’s digital marketing era. Search Engine Optimisation is an excellent tool that enables businesses to reach out to customers. Let your bridal clients find you on the internet with a better ranking in the search engine results. With SEO, enable your customer to find your website quickly, and they’ll be able to contact you with ease. SEO is vital for every business organisation that wants to improve its online presence and reach out to its prospects.
68% of online searches begin with a search engine: BrightEdge
SEO drives 1000%+ more traffic than organic social media- BrightEdge
Instagram:
Instagram has gained massive popularity in a short period. It is an interactive platform on which users can post pictures, share short videos, and upload posts. It is a great platform that jewellery stores can use and leverage to broaden their customer reach. They can post jewellery photos and put short videos of their jewellery that capture the jewellery from different angles. With models, the stores can let the future brides know how the jewellery will look on them, and they will be able to visualise themselves in the jewellery. With high-quality pictures posted with the right hashtags will let you reach out to prospective customers- soon-to-be- brides.
As per Instagram, over 70% of shopping enthusiasts have chosen Instagram for finding products.
You cannot miss Facebook if you want to connect with your target audience. It is one of the most popular social media sites, and you must promote your jewellery store on this social media platform. You can promote your business with Facebook ads and connect with bridal communities. Create a business page, let your customers know about your products-latest jewellery collection, and upload engaging posts that connect with the users. It is noteworthy that Facebook owns Instagram so that you can benefit from the association.
As per a recent study, Facebook has over 2.85 billion active users.
Facebook Ads
Facebook ads will help your jewellery store reach out to your potential customers. You can use advertisements on Facebook and create better customer relationships by providing better customer engagement. Meet your customers’ requirements by understanding your customers well with the in-depth insight available. With target advertising, acquire more customers and utilise the platform like never before.
75% of Facebook users visit a local business page at least once a week.
It is one of the biggest platforms that can help jewellery stores connect with their customers- brides who use the platform to get ideas about dream weddings, including bridal jewellery. Jewellery stores can showcase their beautiful jewellery and attract the brides’ attention.
As in January 2012, Pinterest had more than 450 million global active users every month
Make Youtube Videos
YouTube is a powerful platform to connect with the young generation. Engaging videos and meaningful content offer better customer engagement. You can create videos with informational and entertaining content on various topics such as Choosing an engagement ring, buying a diamond ring, etc., and write about such topics as Knowing about the 4Cs of a Diamond and lab-grown diamonds. Make videos relating to your product and engage your customers.
Your website:
You cannot underestimate the importance of your website. Your website needs to be user-friendly and should have the elements that can appeal to the brides looking for the perfect engagement ring, the best jewellery for their big day, or perhaps they want to buy the best men’s jewellery to gift to their partner. You must have a web page dedicated to bridal shoppers and provide the products that match their requirements. Treat your website as your digital store, and so it holds great significance for your business. How you present your business digitally will impact the buying decision of the customers. You can take the help of professional digital marketing- website developers and create an effective online presence with an updated and user-friendly, feature-packed website dedicated to your jewellery store.
Most importantly, your website should be mobile friendly as the young generation- the millennials use smartphones and are likely to shop on their mobile devices. So, make your website compatible with mobile devices, and let them find you with an attractive and fully-functional website that they can easily navigate on their mobile devices.
According to Statista, 2020 mobile devices, excluding tablets, generated half of the website traffic globally.
Bogs Articles:
Bogs and articles are an effective way to reach out to prospective customers. Before you sell, you need to inform and educate your prospects. You can share informative content that will help the bridal shoppers in making a buying decision. You can choose topics such as buying the best engagement ring or Tips to select an engagement ring. You can also help the buyers by providing content on knowing about the purity of a diamond or delving into topics such as lab-grown diamonds. So, content related to your product- jewellery should be optimised for SEO-Search Engine Optimisation and published across different online platforms to help your store find its target audience. While you offer them educational content, let them know what you provide and how you can meet their requirements. So, it’s a great way to lead the customers to your store and persuade them to shop for bridal jewellery from you.
According to a study last year, 89% of content marketers used blog posts in their content creation strategy.
Google My Business:
Updating the Google My Business Account is vital as it will enable your prospective clients to find information about your business with great ease. The free listing service by Google will allow you to provide all the necessary details about your business, such as the products and services offered, contact number, location. You can also add any other additional information you would like your customers to know about your business. You should include images in the data as they will instantly attract the users’ attention. Brides looking forward to their big day would like to get updated information about the jewellery they would like to adorn themselves with. So, make a Google My Business account and upload accurate information and let the future brides find you!
According to the BrightLocal survey, 29 % of consumers search for local businesses at least every week.
Google Ads:
Get the paid service by Google with Google Ads. It is a service that will display your ads. When users search for a keyword, the results will appear in the search engine results. The results include the paid results that appear at the top of the results. They have greater visibility and attract more traffic than the organic results.
Drive more traffic to your website with Google Ads and increase your jewellery sales.
According to the Google Economic Impact Report, businesses get an average of $2 in revenue for every $ 1 they spend on Google Ads.
Email Campaigns:
Sending emails to the subscribers in the email list will help to connect with the targeted audience. The subscribers may be the future brides, or their loved ones might be your target audience, so it’s an excellent method to increase sales. Motivate the target audience to exchange their email addresses so you can nurture the leads and convert them into customers. Make your email campaigns a massive success with engaging emails.
Bridal Conventions:
Engaging customers at wedding conventions will prove to be a great idea. Let the new bridal audience get acquainted with your products. Let the audience know valuable tips from you- jewellery experts at events and find the best leads.
Referrals:
Referrals work wonderfully, and it helps to expand the customer base. Referral promotions refer to when you reward your existing customers when they refer their family members or friends to your business. The rewards are a huge motivating factor that encourages the customers to provide referrals. The more attractive is the referral program, and there’s a higher probability of getting high-quality leads.
Social Responsibility
The millennials are aware of social responsibility, and they support businesses that support social causes. Show them you care for the community. You will help the community and earn the trust of the millennials who would like to be associated with you.
Fact: 70% of millennials will spend more with brands that support causes.
Collaboration:
Another great way to expand your reach as a jewellery business owner is to collaborate with other businesses in the jewellery industry. With referral partnerships, get more customers.
Contest & Polls:
You can use social media effectively to broaden your customer reach. You can conduct polls and surveys and trigger a conversation about your product and services. Engage your target audience and give away exciting prizes to the winner. It will create excitement among the customers, and they will be attracted to your brand. With a solid social media presence, acquire more customers and increase your sales.
Reviews:
Reviews prove to be beneficial for businesses as they help users evaluate the services of the company. Positive online reviews play a massive role in making a business a huge success, and negative reviews can severely impact a company’s reputation and reduce sales. If your company has a good rating of 4 or 5 stars, it will build trust among the new customers and approach you, and it improves the online reputation and helps a business acquire more customers.
Reviews from happy customers strengthen the business’s image and let your customers know you are a reliable company offering high-quality products.
Studies have revealed that 84 % of people trust online reviews as much as recommendations from friends.
Social Media:
If you are not aware of the power of social media, you are losing customers. Customers are already hooked to social media and spend considerable time on different social media sites. Engaging and informative social media posts attract your customers and drive more traffic to your website. It is noteworthy that being consistent is vital to leverage social media and promote your business. So, create a social media calendar and post engaging content, engage with your audience with a conversational tone in your content. Keep your target audience hooked to your jewellery brand with updated information. You can use different social media platforms such as Facebook, Instagram, Pinterest, Twitter, and Snapchat. Digital marketing experts keep a tab on the changing trends, and they can help you utilise the various social media platforms to connect with your audience.
eCommerce
Millennials constitute a significant part of your customer base, and they like to shop online. Before buying online, they want to research, compare products, and make an informed buying decision. Moreover, the consumers’ demands are evolving fast because they have exposure to the world’s best retailers via eCommerce sites. So, you need to beat the competition by being proactive and making your brand updated and in sync with the customers’ demands. Get an eCommerce website development service and make your brand accessible to your customers.
Traditional Offline Marketing
Do not undermine the importance of traditional offline marketing as it is an effective method that helps to reach out to potential customers. Emailers prove to be a cost-efficient method of connecting with a large number of people simultaneously. Engaging content grabs the attention of the recipients, and you will reach out to high-quality leads. So, it would be advisable not to ignore traditional marketing and engage your audience effectively.
Your Storefront
As a jewellery store owner, you should take care of the appearance of your store. Analyse how your business looks and also evaluate the appearance of your competitors’ storefronts. Your storefront should be in sync with the brand image and create a good impression on your customers. If you are confused with the interior design, you can hire professionals to revamp or change the design of your storefront. Products matter, and so do aesthetics. So, it would help if you improved the storefront too to attract customers.
Know Your Store
Your competition will guide you in creating the right digital marketing strategy for your business. Yes, you read that right. You must know how your competitors are connecting with their target audience. You need not copy them, but you need to understand how they connect with the right strategies. Attract your bridal customers and be in sync with their thought process and know what they will appreciate.
Digital Marketing Services:
You can get the services of digital marketing experts who’ll use the right platforms for your business and create massive brand awareness. You can connect with your existing and potential customers using the experts’ experience, skills, and expertise. They will help your jewellery store become famous on the internet, and the internet is the place where customers belong. Most importantly, millennials use the online marketplace to buy the products they want to purchase and therefore let them find you online. People search for local businesses so, ensure that your jewellery store appears in the search engine results.
If you need to connect with digital marketing specialists, Jewellery UAE will connect you with experienced professionals.
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Author
Pathik Shah
CISA, FCA, CS, DISA (ICAI), FAFP (ICAI)
Pathik is a Chartered Accountant with more than 22 years of experience in jewellery industry. Be it accounting, auditing, compliance, business process reengineering, software development, or digital marketing, he possesses all-encompassing diversified expertise.
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