The Backbone of Your Jewelry
Photography Crucial for Marketing Campaigns
The Impact of E-Commerce
It plays a crucial role in Marketing, Promotion and ultimately increases sales and drives more revenue for the jewelry business owners. It’s essential to have good images and HD videos that aesthetically capture the beauty of the jewelry and present it beautifully to display on e-commerce sites. The photos will prompt prospective buyers to make the buying decision. Every buyer will research the product before buying them, especially online, and jewelry images and videos will be a part of the research process. Have beautiful photos on the website/ mobile app and witness the sales soaring.
Jewelry Photography is quite different from photographing other items, and various factors need to be taken into account to capture the perfect shot. It would be best to outsource jewelry photography to professionals. You can either hire a freelancer or an agency to deliver stellar results. You can also create an in-house team that is dedicated to jewelry photography. The main idea is to have a team/person dedicated to the process so that the photos and videos captured turn to be professional and can immediately attract the attention of prospective clients.
process so that the photos and videos captured turn to be professional and can immediately attract the attention of prospective clients.
CISA, FCA, CS, DISA (ICAI), FAFP (ICAI)
Pathik is a Chartered Accountant with more than 22 years of experience in jewellery industry. Be it accounting, auditing, compliance, business process reengineering, software development, or digital marketing, he possesses all-encompassing diversified expertise.