How to Successfully
Market To Millennials?
How to Successfully Market To Millennials?
The millennial generation forms a considerable part of the consumers market. The Millennials refer to the generation born between the years 1980 and 2000. This generation includes a vast customer base, and businesses should market to them well to increase their sales. The jewellery businesses are not an exception as they also need to connect with the millennials and tap this vast segment. So, while designing the marketing campaigns, it is necessary to keep them in mind and make marketing more successful.
The millennials are hooked to the digital world and prefer to shop online; they look for nearby businesses online and explore options online to make an informed buying decision.
Make Marketing Efforts Appealing
If you want to attract millennials, ensure that your marketing efforts appeal to them by considering their thought process. The campaign should sync with their values and the causes they promote, such as being eco-friendly and cost-efficient. So, businesses should maintain a fine balance between embracing their values and meeting their expectations in pricing, quality of goods, etc. For instance, diamonds procured in an eco-friendly way will highly appeal to millennials. Lab-grown diamonds are a popular choice, and if the digital marketing campaign promotes them extensively, it will attract the attention of the users. Moreover, the best pricing offered during the holiday/ festive season will also appeal to the customers. It will help to connect with prospective customers and increase sales.
Use the most appropriate channels.
Cold calling or email marketing may not be the best marketing method as you need to employ a more personal and innovative approach to connect with the millennials. Social media platforms will prove to be the ideal marketing platform to engage them. You should invest in social media marketing and reach out to your target audience on social media sites such as Instagram, Twitter, Facebook. Inform, educate and persuade your target customers with effective marketing techniques that have a lasting impression on the prospective clients’ minds. The marketing campaign should prompt them to explore your product range and make the buying decision.
Engaging Posts
Trust and innovative marketing will make your campaign a massive success if you want to market to millennials or any other customer segment. It will be best to come across as a genuine and trustable business that users can rely on and connect with you. A personalised post that immediately clicks with the audience will attract more users, and you can nurture the leads and get a high conversion rate. Run-of-the-mill posts won’t serve any purpose as there’s a lot of competition on the market. It would be best to hire digital marketing professionals—their in-depth understanding of how content marketing and social media marketing work will attract potential high-quality leads.
Tap 'on-demand' requirement
Millennials are familiar with technology, and it has become an inherent part of their lives. So, it’s prudent to advertise and market on online platforms. Businesses should keep pace with the ‘on-demand mindset to do business in the fast pace world. Instant gratification is their priority, and as a business owner, you should meet their evolving demands. Users want to quickly locate a business, explore options, choose the best product online, and even buy it online. Today, people are more than willing to explore several options and make an online purchase from reliable jewellers. So ensure that your online marketing campaign is optimised for the best performance on all the right online platforms and is accessible on all devices.
Conclusion
Marketing to millennials is not a complex task but requires professional expertise that ensures the marketing is simple yet effective and fetches the desired results. If you are looking forward to connecting with a reliable digital marketing agency, we’ll be glad to connect you with one of them. Engage the millennials and increase your sales like never before.
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Author
Pathik Shah
CISA, FCA, CS, DISA (ICAI), FAFP (ICAI)
Pathik is a Chartered Accountant with more than 22 years of experience in jewellery industry. Be it accounting, auditing, compliance, business process reengineering, software development, or digital marketing, he possesses all-encompassing diversified expertise.
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