How to get a ranking in
"Jewellery stores near me" Searches
How to get a ranking in Jewellery stores near me Searches
Today a large number of users research online to get the best deals for themselves. Online shopping helps them get attractive offers, saves time and energy as they can shop within the comforts of their homes. Today the millennial generation likes to make informed decisions and use search engines to find the desired product and services. When they want to buy jewellery, they will want to find the nearest jewellery store. They will search for – ‘jewellery stores near me and use these keywords to locate the nearest jewellery store. This type of search is a quick and effective way to find the nearest business.
So, your business must appear in the ‘jewellery Stores near me’ searches, and it will help prospective buyers locate your jewellery store/ business easily. Let’s discuss some effective ways to rank your jewellery store in the searches made for Jewellery stores near me.
Update the Google My Business Listing Page
To ensure that your jewellery business appears in the ‘jewellery stores near me ‘searches, update your My Business Listing page. It is a free service provided by Google. You can put up your business information such as the name, location, contact numbers, working hours, etc. It will help your jewellery business to appear in the search results and make your prospective customer aware of your business. If you keep your business listing page current and update it, you’ll get a better ranking in the search results. It is one of the best tools to improve online visibility in local business searches.
Make your website informative, searchable.
Ensure that your website is informative and provides location details. So, when a user types the keywords- ‘jewellery stores near me, search engines will extract the information from the website and make it appear in the search results.
Connect with the millennials with a mobile-friendly website
A large chunk of the younger population uses mobile devices such as smartphones, and they will probably find your business on it. So, your website must be mobile-friendly. If they can’t find your business appealing on the mobile device screen, the chances are that they will not consider buying from you. So, ensure that your website is mobile-friendly. You can develop or convert the desktop site for mobile. With an intuitive interface, optimising the site speed- you can consider several factors to make the website mobile-friendly.
Importance of Reviews
In the Google My Listing Business Page, Google enables the users to rank a business using the one to five-star ranking. With more reviews, the ranking in the search results will be better. Ideally, your business should have more positive reviews as it will help build trust and credibility among prospective buyers. In addition to it, it’s essential to offer the best customer service. It is because only then will people provide an excellent rating to your business, and it will help improve your business’s credibility.
How to appear in local searches with multiple locations?
With more than one storefront, appearing in the local searches requires one step. To overcome the challenge of ranking multiple locations in local searches, all you need to do is have a dedicated page for each store on your website. The page will have the details about the products, among other things, most notably including the address, and it will make the location of your store appear in the search results.
The Bottomline:
It’s essential to make your website appear in the Jewellery stores near me’ searches to help prospective clients find your business and contact you. If you need more information about the effective ways of using your website to connect with your customers, you can get in touch with Digital Marketing experts. Professionals will assist in increasing your website’s online presence making your prospective customer aware of your jewellery business.
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Author
Pathik Shah
CISA, FCA, CS, DISA (ICAI), FAFP (ICAI)
Pathik is a Chartered Accountant with more than 22 years of experience in jewellery industry. Be it accounting, auditing, compliance, business process reengineering, software development, or digital marketing, he possesses all-encompassing diversified expertise.
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